PURE COLOUR OPTIMISING TREATMENTS We are excited to welcome the new Pure Colour Optimising Treatments to instantly revive coloured hair, restoring vitality with increased shine. Seven convenient shades with the added service of a take home bespoke colour blend that is unique to your hair.…
PURE COLOUR OPTIMISING TREATMENTS
We are excited to welcome the new Pure Colour Optimising Treatments to instantly revive coloured hair, restoring vitality with increased shine. Seven convenient shades with the added service of a take home bespoke colour blend that is unique to your hair.







Dusky Rose – Ideal for adding soft pastel pink tones to blonde hair. On darker hair it will create soft hues of rose.
How to use: Apply to clean, towel-dried hair and spread from roots to ends using fingers or a wide tooth comb. We recommend using gloves to prevent staining. Wait 3-5 minutes then rinse until water runs clear.
Mulberry Orchid – Adds soft mauve tones to darker hair.
When applied to lighter hair, it will create deeper pink/mauve tones.
Copper – Adds copper tones to hair, enhances existing copper tones or can reduce cool tones. Will achieve a salmon blonde tone over blonde hair in 3 minutes or less.
Red – Adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated hair in 3 minutes or less. Suitable for medium brown to dark blonde hair types.
Rich Chocolate – Ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone.
Violet Blue – Ideal to tone and remove warmth on all levels. Adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and adds shine.
Beige – Treatment is ideal for blonde to very light blonde hair to achieve a light beige tone. Conditions, repairs and adds shine to dull, dry colour treated hair in 3 minutes or less.













